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Private Label Paper Manufacturer

What is a Private Label?

A private label paper product is one that a retailer gets produced by a third-party but sells under its own brand name. The retailer controls everything about the product or products. That includes the specs of the product, how it’s packaged, and everything else besides.

One of the most important branding decisions that must be made is regarding packaging. Some private label products appear nearly identical to their top alternatives, while others purposefully project either a higher or lower quality feel.

Finally, you must create good branding for your private label products. It does not mean that you need to invest a lot as if you’re competing with national brands. However, the retailer needs to make sure that its private label brand reaches out to the expectation of the customer.

How we develop your Private Label

At West Trading, we have a long history of helping our Retail and Commercial partners experience sustainable growth in an everchanging marketplace. As well as manufacturing our own brand products, we also specialize in private label products, enabling our customers such as supermarket chains, wholesalers, and distribution companies to sell our products under their own brand.

We supply several grocery retailers in Europe with private label toilet tissue, kitchen towel and facial tissue products; some of our customers have been partners continuously for more than ten years.

Our high-quality private label products can be made to your exact specifications using your own logo and designs. We strive to exceed customers’ expectations while maintaining strict confidentiality to protect your ideas. Our understanding in tissue paper production, combined with our customers’ guidance ensures we can develop a successful product range.

Wide range of paper products to label

We have the flexibility to work directly with all clients to custom create paper products made to the exact specifications and standards including:

  • Pure cellulose and recycled cellulose paper
  • Seasonal prints for kitchen towels and napkins
  • Scented toilet tissue
  • Multi-pack and perfume/lotion/balsam for pocket handkerchiefs and facial tissues
  • Display-ready pallets

In everything we do, our primary goal is to exceed expectations – not just in the quality of our paper products, but also in the way we conduct our operations and service our partners; from creating custom-tailored programs and flexibility across a wide range of package sizes and price points, to ensuring responsive operations and on-time delivery, West Trading always does what’s right for our partners.